Why Multi-Use Makeup Is Gen Z’s Favorite Beauty Hack

If there’s one thing that defines Gen Z beauty trends, it’s their love for smart, practical, and creative makeup solutions. At the heart of this is multi-use makeup, products that save time, space,...

Easy Glide Liquid Liner - Your New Everyday Go-To Essential

When it comes to eye makeup, the right eyeliner can make all the difference. We’re thrilled to announce the new eyeliner launch from PAC, the Easy Glide Liquid Liner. Designed for both beginners an...

Festival Makeup Guide: Bold, Glittery & Sweat-Proof Looks

The festive season is here, and with endless celebrations, late-night parties, and family get-togethers, your makeup needs to be as vibrant as your spirit. From glowing skin to glittery eyes and sm...