PAC is a premium Indian makeup brand dedicated to delivering high-performance beauty that meets global standards. Designed for beauty enthusiasts and makeup professionals, our products strike the perfect balance between exceptional quality, thoughtful innovation, and value.

Rooted in inclusivity and driven by innovation, every PAC product is crafted with a deep understanding of Indian skin tones, climate, textures, and beauty rituals. From effortless glide to breathable, lightweight finishes, each formula is designed to feel intuitive - so every swipe, dab, and blend feels just right.

Our strength lies in our insight into the Indian market and its evolving beauty needs/rituals. This allows us to create formulations that are relevant, reliable, and truly made for India. We are proudly a brand from India, for India - designed with intention, care, and cultural understanding.

While our heart is Indian, our approach is global. PAC’s research, development, manufacturing, and testing span international markets, ensuring every product meets global quality benchmarks.

Through every product and collaboration, we stay true to our founding philosophy - empowering self-expression through beauty.