This year, makeup wasn’t just a trend but a cultural reset. From minimal elegance to confidently bold, 2024 redefined how we wear, view, and celebrate makeup. It was the year of glowing skin, intergalactic eyes, and blush so pretty it would pass for a bouquet of roses. Whether you were chasing a natural glow or channeling your inner artist, 2024 served up looks that turned heads and sparked conversations. With PAC Cosmetics leading the change, let’s dive into the popular looks that reigned the year, in all its glory!

Clean Girl Makeup

Keeping it simple was “in” for 2024, and the Clean Girl aesthetic proved it. This trend championed dewy skin, natural brows, and just a whisper of color for a fresh, polished look that felt equal parts easy and elegant. It was perfect for every occasion—whether owning the boardroom or running errands, this look radiated confidence with minimal effort. 

Dual Chrome Magic

2024 brought a cosmic twist to makeup with dual-chrome shadows that shifted colors like a kaleidoscope. These futuristic hues were all about drama, offering a touch of mystery and a lot of sparkle. Using shades like sapphire-to-magenta and emerald-to-gold from the PAC Duo-Chrome Eyeshadow Season 2 was a showstopper for parties, festivals, and moments when your eyes do all the talking. 

Glass Skin

No trend embodied aspirational skin quite like Glass Skin, This Korean-inspired look focused on hydration and highlighter, giving skin a radiant, mirror-like finish that felt luxurious and timeless. Products like PAC’s Strobing Cream give a luminous base and Spotlight Concealer evens imperfections. This look blurred the lines between skincare and makeup, delivering a glow so natural, you could skip the filter.

Sun-Kissed Glow and Glazed Blush

This trend was everyone’s tropical dream come true, bringing the beach to your cheeks. It combined bronzed skin with a glossy, glazed blush for a sun-drenched vibe. It quickly became the ultimate cheat code for a year-round holiday glow. This look can be achieved using a good bronzer like the PAC Spotlight Bronzer, pairing it with a beautiful blush like Spotlight Cream Blush. It was universally flattering and effortlessly chic, making everyone look like they had just stepped out of a private yacht.

Graphic Eyeliner

This year also allowed us to rewrite the rules of eyeliner, turning simple art into bold art. Going all “Euphoria-Coded”, people used geometric patterns to negative spaces and pops of color, graphic eyeliner made a statement like never before. This wasn’t just a trend—it was a movement. Graphic liner gave everyone the freedom to experiment and express themselves in entirely new ways.  

Metallic Eyelids

 No red carpet or glam look was complete without metallic eyelids. Whether it was shimmering champagne or bold bronze, this trend added a touch of luxury to every look. Using metallic shades from PAC’s VIBE Season 1 Eyeshadow Palette and pairing it with Twist and Lift Mascara, turned heads. This trend became the ultimate shortcut to effortless glam.

From barely-there beauty to out-of-this-world color play, 2024 proved that makeup is so much more than a routine—it's a means of expression, experiment and own your style. With PAC Cosmetics at the forefront, every trend felt accessible, exciting, and especially you.

So, which of these trends will you carry into 2025? Whether you’re embracing Clean Girl vibes or going full Dual Chrome, one thing’s for sure—the future of beauty is as bold as you are.✨