If the past few years have taught us anything, it’s that beauty is becoming more personal, expressive, and experimental. As we look ahead, makeup trends 2025 are shaping up to be all about customizable finishes, fresh skin, and viral-worthy impact — and PAC is already ahead of the curve.
One of the biggest upcoming makeup trends is the underpainting makeup trend. Think contouring and concealing before applying foundation for a soft-focus, sculpted finish. PAC’s Spotlight Contour Palette X8 with contouring and concealing shades pairs beautifully with the Spotlight Liquid Foundation, letting you blend like a pro while keeping your base natural and breathable.
Glossy lips are making a high-shine comeback. Ditch heavy lipsticks for PAC’s Transparent Lip Gloss, which delivers mirror-like shine and comfort all day. Whether worn alone or layered over color, this gloss is a staple in the glossy lips trend movement.
Another viral favorite? Blurred lips makeup — a just-kissed, softly smudged lip effect. You can achieve this look using PAC Lipsticks in satin or velvet matte finishes. Tap the color on the center of your lips and blend outwards using your fingertips or a fluffy brush for that trending “diffused” aesthetic.
Skin-wise, soft matte skin is the new glow. The PAC Pore Primer works like a charm to smooth texture while keeping oil at bay, perfect for those who want a filtered finish without the flatness of traditional mattes.
These trending makeup looks are showing no signs of slowing down. Stay ahead of the beauty game with PAC’s professional-grade products that help you master all the hottest beauty trends of the moment — no filter required.
