A Launch Two Years in the Making
When we say the PAC Tinted Lip Oil was worth the wait, we mean it. We spent over two years researching, testing, and perfecting the formula to ensure it wouldn’t just be another glossy product on the shelf. Episode 1 of our campaign dove into the reason behind the wait. We weren’t looking to launch fast; we were determined to launch the best. From performance to texture, we tested every element until it matched our high standards.
Cracking the Formula
What makes this lip oil so different? Episode 2 highlighted how we cracked a truly revolutionary formula, a gel that glides on effortlessly and sets into a nourishing, non-sticky oil. Enriched with hyaluronic acid, it deeply hydrates, leaves a long-lasting tint, and even mildly plumps your lips. It’s the perfect blend of care and color. The 5 flattering shades, Fashionista, Trendsetter, Dream Girl, Blushing Bride, and Top Model, were carefully developed to suit Indian skin tones across all occasions.
Designed to Feel Luxe
In Episode 3, we pulled back the curtain on the packaging process. The design had to be functional yet elegant. The result? A sleek, travel-friendly tube with a soft, precise doe-foot applicator that hugs the curves of your lips just right. From the way it looks in your makeup bag to how it feels in your hand, it’s designed to elevate your everyday lip ritual.
A Campaign That Speaks to Everyone
Episode 4 took you behind the scenes of our campaign shoot, a visual celebration of gloss, glow, and individuality. The looks were clean, fresh, and real. Whether you’re going for no-makeup makeup or full glam, we showed how this lip oil fits seamlessly into every beauty routine. It’s not just a product, it’s an experience.
The Buzz Behind the Scenes
Our launch wasn’t limited to screens. We went full throttle with press releases, exclusive PR drops to journalists, and curated kits to high-end influencers who genuinely connect with beauty lovers. And yes, our mascot and packaging reveal added the perfect finishing touch to a campaign that was both fun and thoughtful.
The PAC Cosmetics Tinted Lip Oil isn’t just another gloss; it’s a hydrating, nourishing, glossy tint that does it all. And the story behind its launch reflects our commitment to innovation, detail, and creating beauty that truly performs.
Check out our BTS here:
