We at PAC Cosmetics are beyond excited to share that our Studio HD Liquid Foundation has been awarded Editor’s Choice: Foundation of the Year at the ELLE Beauty Awards 2025. The awards ceremony was held on 16th October 2025 at JW Marriott, Mumbai, where the most influential names in beauty will celebrate innovation and excellence.
The Journey to Nomination
At PAC, every product we create starts with a vision: to empower every individual with high-performance makeup that works for their unique skin needs. Studio HD Liquid Foundation caught the attention of the ELLE Beauty Awards editors for its innovative formula, inclusive shade range, and flawless finish. Our journey to this nomination was driven by rigorous product development, industry testing, and feedback from real users, ensuring that the foundation not only looks incredible but feels effortless on the skin.
What Makes Studio HD Liquid Foundation Stand Out
We knew that creating a foundation worthy of recognition meant balancing skincare benefits with high-definition performance. Here’s what makes Studio HD Liquid Foundation so special:
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Second-skin feel with buildable coverage – Conceals imperfections effortlessly while leaving a flawless, natural finish.
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No-drip pump dispenser – Mess-free, controlled application every time.
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Long-wear and resilient – 18-hour staying power with resistance to water, sweat, and smudges.
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Skin-friendly formula – Non-comedogenic and enriched with moisturizing ingredients for healthy, hydrated skin.
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Lightweight HD coverage – Comfortable for all-day wear.
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Inclusive shade range – 23 stunning shades curated for all Indian skin tones.
This combination of innovative technology, inclusive formulation, and effortless wear is what sets Studio HD Liquid Foundation apart and has helped it earn this prestigious recognition.
This win is a testament to the passion, artistry, and innovation that power everything we do. It also marks a proud moment for our campaign, ‘Foundation of You’, celebrating individuality and inclusivity, because at PAC, we believe in creating a foundation for every shade and every you.
Why This Matters to Us
Winning Editor’s Choice: Foundation of the Year at the ELLE Beauty Awards 2025 is more than just an accolade; it’s a reflection of our commitment to creating products that truly resonate with our consumers. At PAC, we believe in making high-performance makeup accessible, inclusive, and empowering, and this award validates the effort, creativity, and care we put into every product.
As we celebrate this milestone, we remain focused on innovation, quality, and inclusivity in every step we take. Studio HD Liquid Foundation is a testament to our dedication to flawless, radiant, and camera-ready skin for everyone.
About PAC Cosmetics:
PAC Cosmetics is a leading professional makeup brand known for its trend-setting, high-performance products. With a focus on innovation, inclusivity, and quality, PAC continues to redefine the makeup experience for all beauty enthusiasts.
