Why Every Pro Kit We’ve Seen Has These 3 PAC Products

When it comes to building a professional makeup kit, there are a few game-changing products that makeup artists swear by, ones that guarantee flawless application, long wear, and a photo-ready fini...

Behind the Campaign: What Made Our Lip Oil Launch So Unique

A Launch Two Years in the Making When we say the PAC Tinted Lip Oil was worth the wait, we mean it. We spent over two years researching, testing, and perfecting the formula to ensure it wouldn’t ju...

Why a Good Kajal Still Matters and How to Use It Creatively

In a world full of graphic liners, eyeshadows, and mascaras, kajal remains a makeup staple. There’s just something timeless about its ability to instantly define the eyes, effortlessly. Whether you...